Earlier this week, I hosted a two-hour training call in my community on the power of words.
Even in the middle of teaching, I had this nudge: “Share this in your newsletter.”

Days later, the feeling hadn’t gone away.
I’ve learned to follow those nudges—so if you’re reading this right now, this is for you. Consider it a soul reminder, an awakening.

Words Are Spells

When we were kids, we learned to arrange letters in the correct order to make words. We called it spelling.

I always found it fascinating that the same word—spelling—is also used when witches and wizards cast spells, often with the word abracadabra.
The original phrase, in Hebrew or Aramaic (avra kedavra), means:

“I create as I speak.”

You don’t need a wand to cast a spell. You do it every time you open your mouth.

Every word you speak is either anchoring you to the past or projecting you into a new reality.

The Science Behind It

Science tells us we have 60,000–70,000 thoughts a day.
Here’s the catch: 95% of them are unconscious—you don’t even realize you’re thinking them.

Every thought triggers a feeling. Together, your thoughts and feelings drive every action you take (or don’t take).

So, if most of your thoughts are on autopilot… and most of those are just old patterns repeating…
How are you supposed to change your life?

It starts with your words.
The words you speak are like the tip of the iceberg—what’s visible. Beneath them are your unconscious beliefs, the real drivers of your reality.

Why Goals Fail

If there’s an area of your life you’re not happy with, change begins with the spells you cast daily.

Let’s say you want to lose weight and feel healthy. You think about your ideal body, and that thought sends out an energetic impulse—a declaration of the future you.

But here’s the problem:
Research (University of Scranton) shows 92% of people never achieve their goals.
It’s not because they don’t want it enough—it’s because the moment they consciously decide to change, their unconscious mind starts whispering, “You’ve failed before. You’ll fail again.”

They look in the mirror, see what they don’t like, and mutter: “I’m never going to lose this weight.”
Spell cast. Future sabotaged.

How to Break the Pattern

Your first step? Catch the words.
They are windows into your mind.

When you notice a disempowering statement, ask:

• Is it even true?

This breaks the grip of old beliefs.
Instead of “I’ll never lose this weight,” say:
“Of course I can. If I keep going and stay consistent, the weight will come off.”

Your Challenge This Week

1. Carry a journal. Write down anything you say out loud about yourself.
2. Notice the patterns. What are the phrases you repeat?
3. Rewrite the spell. Replace every limiting statement with one that points toward the reality you want to create.

Because every word you speak is a creation.
The only question is—what are you creating?

You are powerful. Your words are magic.
Choose them wisely.

With love,

Rudi

ANNOUNCING: The Integrated Man Retreat

P.S. If you’ve been feeling the call to step into your next level as a man—stronger in body, clearer in mind, and more connected in purpose—this is your moment.

The Integrated Man Retreat is happening Oct 23-26, and for the first time, I’m opening Early Bird pricing. Secure your spot before August 30th and save your seat at the lowest rate it will ever be offered.

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Early Bird pricing ends August 30th. After that, rates go up and spots will be limited.

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