For centuries people have debated: what came first, the chicken or the egg? Philosophers, scientists, and theologians have all had their turn. But here’s the truth—knowing the answer won’t change your life today.

What will change your life is grasping the principle hidden inside that question.

Every human I’ve ever met—thousands over the past three decades—has carried a burning desire for something they do not yet have. A business milestone. A relationship. A level of income. A version of themselves they haven’t yet lived into. And yet, most people never get there.

Why?

Because the very energy of wanting creates separation.
When you say, “I want this,” you’re simultaneously affirming, “I don’t have it.” The more you dwell on what you lack, the further away it drifts.

The riddle unravels like this: the chicken came first.

Creation begins not with lack, but with identity. Not with waiting, but with being. When you feel, act, and live as though the goal is already achieved, you collapse the gap between where you are and where you want to be. Energetically. Emotionally. Behaviorally.

A Living Example

In two weeks, my family and I will fly to a reunion—on a private plane generously offered, free of charge, by one of my clients. This couple runs a company where employees are paid 40–60% above market, because they choose to share their success. Every time I meet them, they give.

And here’s what matters: I didn’t meet them when they had nothing. But I’d bet anything this is who they were long before the wealth arrived—generous, open, abundant.

Too many people believe they’ll become generous once they have enough. That’s backwards. Generosity is not the result of abundance—it’s the cause.

Abundant people know: there is always more. More money. More opportunities. More to give. Scarcity hoards. Abundance flows.

Is it any surprise these clients continue to grow financially? They live the flow.

Apply This to Your Life

If you want to fall in love, start by being love.
If you want your company to hit its next goal, align the team around the feeling of already achieving it. Strategy born from lack will always sabotage itself. Strategy rooted in possibility sparks innovation, courage, and momentum.

Your work today is simple, but not easy:
Step into the frequency of already being who you want to be.
Walk like them. Talk like them. Give like them.

If you long to be abundant, practice generosity now.
Give 10% of your income to a cause you believe in. Offer your time. Pour love where it’s needed.

As you embody the identity of the person you wish to become, your life will expand to match it.

Sending you love, light, and the reminder that the chicken always comes first.

With love,
Rudi

ANNOUNCING OCTOBER 23 - 26th, 2025

The Integrated Man Retreat

For years I’ve curated transformational rooms for some of the most influential companies in the world—sometimes a one-day immersion, other times a full week with hundreds of employees. I’ve watched organizations shift in how they think, lead, and live.

But what’s always struck me most is the men in those rooms.
Behind the titles and the drive, they’re hungry.
Hungry to use the word love without hesitation.
Hungry to be seen for who they are, not just what they achieve.
Hungry to be accepted—not for performance, but for presence.

Those moments of truth are where transformation really begins.

That’s what sparked The Integrated Man Retreat.

The same tools and energetic shifts I bring to companies—investments that often cost hundreds of thousands, even millions—are now offered in a curated space for men. This time, it’s not about sending an entire workforce. It’s about a select few leaders stepping in for a fraction of the cost, but with the same life-changing transformation.

This isn’t theory. It’s embodiment. A space to reclaim wholeness, reconnect with power, and rise as leaders who bring not just results, but presence, purpose, and love.

If you’ve felt the nudge—or know someone who’s ready—this is the invitation.

The Integrated Man
[V&V Farms, Wilmington NC – October 23 - 26th, 2025]

Because the world doesn’t just need more men in power. It needs more men who are integrated—men who lead with strength and love.