At twenty, I worked sales at a big-box gym. January was a stampede—lines out the door, declarations of “new year, new me.” By the second week, more than half had vanished. Some even paid and never picked up their access cards.
It bothered me. A lot.

What I discovered
I became obsessed with the gap between declaring a goal and actually living it. My frustration turned into compassion when I realized most people aren’t quitting—they’re being quietly overruled by the unconscious mind running 95% of daily decisions. If your identity (and the habits attached to it) hasn’t shifted, the old program will steer you back to the familiar every single time.

The shift that changed everything
Over the last decade, I learned to stop muscling goals into existence and started aligning with them. I expanded this into my business and began to set what my clients and I call Impossible Goals—and then hit them from flow, not force. Four years ago I began teaching this, and I’ve watched CEOs, creators, and entire teams blow past ceilings they once believed were permanent.

Why 66 days?
Because transformation happens in a moment—and it sticks through repetition. About 66 days of consistent practice is the sweet spot where identity starts to rewire and the new pattern becomes the default. Do that, and you won’t need a New Year’s resolution. You’ll already be the person you promised yourself you’d become.

The Expansion Formula Guided Challenge
In my new guided experience, we’ll use my four pillars (the same ones I’ve used to create “impossible” outcomes personally and inside companies) to expand naturally—no burnout, no white-knuckling:

If you’d like to walk into 2026 already living the habits and identity you’ve been reaching for, I’d love to guide you.

Join The Expansion Formula — 66-Day Guided Challenge (details inside)

With love,
Rudi

P.S. Imagine opening January without a resolution list—because you already did the work that most people postpone. If that vision lights you up, this container was designed for you.

Would you like dive deeper with me? Here's how I can support you in achieving your highest and greatest potential, pick the one that calls you.

THE IN•POWERED LIFE COMMUNITY - Group coaching and mentorship with the same intensity, the same tools, and the same transformational shifts—without the barrier of cost. JOIN HERE

1:1 MENTORSHIP / COACHING - This is not coaching. This is full-spectrum transformation. A high-touch, high-performance experience designed to optimize your mindset, energy, leadership, and life. APPLY HERE

THE INTEGRATED MAN RETREAT - For the man who is ready to remember who he is and to reclaim his power. This isn't a retreat, it's an awakening. SIGN UP HERE